We compared the AI tools agents actually use — Sara AI, Sidekick, Rechat (Lucy), Lofty, and plain ChatGPT — on the things that matter: real MLS data, CMAs, listing presentations, marketing, and price.
Updated October 2026
If you only try one: Sara AI. It's the only tool in this list that combines live MLS data with a full agent workflow — CMAs in about 60 seconds, listing presentations, property videos, real-time market alerts, and a Likely-to-Sell engine that predicts which homes in your market will list next. It's deployed enterprise-wide at Douglas Elliman for 1,000+ agents, and pricing is transparent — Lite at $50/month, Pro at $200/month — on individual-agent terms rather than a brokerage contract.
Try Sara AI — 50% off your first monthDiscount applies automatically through this link, or use code ASHER at checkout.
| Tool | Live MLS data | CMAs | Marketing content | Predictive / alerts | Price | Best for |
|---|---|---|---|---|---|---|
| Sara AI | Yes — connected | ~60 seconds, from MLS | Presentations, videos, images, social | Likely-to-Sell engine + real-time alerts | Lite $50/mo · Pro $200/mo · 50% off first month | Individual agents & teams who want one tool |
| Sidekick | Some MLS integrations | Basic drafts | Text-focused | No | $25/mo | Budget chat assistant |
| Rechat (Lucy) | Yes, inside Rechat | Yes | Strong marketing center | Limited | Custom / brokerage | Brokerages buying platform-wide |
| Lofty | Via CRM/IDX | Limited | Social Agent, ads | Seller-intent (Homeowner Agent) | Custom, request pricing | Teams wanting CRM + lead gen suite |
| ChatGPT | No | No real comps | Text drafts only | No | $20/mo | Generic writing help |
Sara is best described as ChatGPT built specifically for real estate agents — except it's connected to live MLS data, which changes what it can actually do. Ask it for comps and it pulls real listings. Ask for a CMA and you get a client-ready one in about a minute, not an afternoon in a spreadsheet.
What stands out:
Pricing: Lite is $50/month (2,000 credits, 10 comp reports, virtual staging, MLS + public records access) — Pro is $200/month (10,000 credits, unlimited comp reports and exports, Off-Market Finder with lead scoring, Lifestyle Maps, market monitoring with daily alerts). Enterprise adds per-seat team pricing, your own branding, and an analytics dashboard across agents.
Where it falls short: it's a newer product than the big platform suites, and the deepest data coverage today is in its core markets (Florida and New York, where Douglas Elliman runs it brokerage-wide) with coverage expanding.
Verdict: the only tool here that replaces the 4–5 subscriptions most agents juggle for pricing, listings, and marketing — at individual-agent pricing, no brokerage contract required.
Get Sara AI — 50% off first monthOr enter code ASHER at checkout.
Sidekick is a chat-style AI assistant for agents with integrations into a number of MLSs. It's good at the text layer — property descriptions, email drafts, quick lookups — and the price makes it an easy trial.
Limits: it stays a chat assistant. No listing presentations, no video or image generation, no alerts, no predictive layer. You'll still be paying for the rest of your stack.
Verdict: the budget pick if all you want is a smarter chat box with some MLS awareness.
Rechat positions itself as a real estate "super app" — CRM, marketing center, transaction tools — with Lucy as the embedded AI assistant handling CMAs, campaigns, and listing marketing. It's genuinely strong software.
Limits: it's bought at the brokerage level. If your brokerage doesn't run Rechat, you generally can't just sign up as one agent — and adopting it means moving your whole workflow into their platform.
Verdict: great if your brokerage deploys it; not something an individual agent picks up this afternoon.
Lofty is a CRM and lead-gen platform with an expanding AI suite — an AI sales assistant that works leads 24/7, a Social Agent for content, and a seller-intent product that flags likely listers. The AI serves the CRM; lead generation and nurture is where it shines.
Limits: opaque pricing (every tier is "request pricing"), and the AI is oriented around leads, not around the pricing/listing/marketing production work that fills an agent's day.
Verdict: shortlist it if your main problem is lead flow; look elsewhere if your main problem is hours lost to CMAs and content.
Plenty of agents' first stop — and genuinely useful for drafting emails, bios, and listing copy. But it has no MLS access: it can't pull a real comp, can't build an accurate CMA, can't watch your market, and will confidently invent numbers if you let it.
Verdict: keep it for general writing; don't price a home with it. The gap between generic AI and MLS-connected AI is the whole reason purpose-built tools exist.
For most working agents, Sara AI — it's the only one combining live MLS data, client-ready output (CMAs, presentations, videos), and predictive tools (Likely-to-Sell, market alerts) at a price an individual agent can buy without a brokerage contract.
Yes — code ASHER gets you 50% off your first month, or just use this link and the discount applies automatically at checkout.
No. ChatGPT has no MLS connection — no live comps, no real CMAs, no market monitoring. It's a writing assistant. MLS-connected tools like Sara exist precisely because agent work runs on live listing data.
Sara AI's Likely-to-Sell engine analyzes ownership length, equity, AVM trends, location, and demographics to flag homes likely to list in the next 6–12 months — a prioritized pipeline for winning listings before they hit the market. Lofty has a seller-intent product on the lead-gen side; the general-purpose AIs have nothing comparable.
If you're consolidating, one MLS-connected platform (Sara Lite at $50/mo or Pro at $200/mo — half off month one) typically replaces a stack of single-purpose subscriptions: a CMA tool, a design tool, a video editor, and a market-report service. If you just want cheap text help, Sidekick at $25/mo or ChatGPT at $20/mo.